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商品編號： INS362 出版日期： 2014/03/24 作者姓名： Carrick, Anne-Marie;Sosa, Manuel E. 商品類別： Entrepreneurship 商品規格： 10p 再版日期： 2021/01/06 地域： 產業： 個案年度： -
商品敘述：
Case A describes the development from concept to production of the world''s first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market. Should it be licensed as they had done with other products they had designed? Or should they create a stand-alone business? Case B describes how and why the team started a spin-off company for the Handpresso machine, and managed to grow the business in a short space of time.
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相關資料：
Case Teaching Note, (INS363), 7p, by Anne-Marie Carrick, Manuel E. Sosa
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